So, you have got your face wash, exfoliator, sunscreen, and moisturizer sorted, and you believe that is all that you need to make it work. But wait! There is one product, which is a potent source of nutrition and nourishment for your facial skin, and it often remains undiscussed. It is the facial serum.

What is serum?
A serum is a concentrate of active ingredients that targets specific skincare concern. The ingredients in the serum are powerful and are made up of smaller molecules. As compared to a usual face cream, the level of active ingredients is higher as the heavier oils and ingredients are done away with. So, while a face cream could have around 10% of active ingredients, a serum has a whopping 70% or more.

What are the benefits of using a serum?

• Even skin tone – Including a serum to your daily skin care routine can dramatically improve any discoloration of the skin. This discoloration can be anything from redness and blotches to dark spots and scars. If you use a skin serum regularly, you can expect to see improvements in your skin tone very soon.
• Collagen – Serums rich in vitamin C, which is full of antioxidants, encourage the production of collagen. Collagen keeps the skin looking plump and youthful by filling in the lines and wrinkles.
• Anti-aging – The truth is we all begin to show signs of aging. So why not age as gracefully and naturally as possible? Serums can help fight several signs of aging like wrinkles, loose skin, cracks, and lines. But it is ideal not to wait for these signs to show up to start using a serum, the sooner you start using one the better.
• Bright and glowing complexion – Most women want to achieve a glowing and bright complexion. Serum helps you in achieving the same. The hydrating and potent ingredients in serums, which are often absent from moisturizers, help in making the skin glow and brighten the complexion. Serums help you achieve vibrant, supple, and healthy skin that glows with or without makeup.
• Under-eye circles – Many women reach out to a concealer in an attempt to reduce the appearance of dark under-eye circles. But serums can do the same thing. Serums with vitamin C can be helpful for women who tend to have dark circles under their eyes.

A less oily complexion – When our skin gets oily, the last thing to do is moisturize it. Serums are far lighter and absorb faster than moisturizers. They keep your skin hydrated without making it greasy. Additionally, when your skin is well-hydrated, it would not overproduce sebum, making it less oily in the long run.